Academic Determination, Professional Expertise, Socially Engagement
Vision
“A Beacon of Wisdom: Sustainably Developing Tourism and Hotel Professionals with International Standards”
Mission
To produce graduates with academic knowledge and professional skills in tourism and hospitality management to achieve international standards.
To produce research outputs in tourism and hospitality management according to international standards.
To provide academic services in tourism and hospitality management with sustainable benefits for people, communities, and society.
To develop the organization under “Green Faculty” concept to promote the environmental sustainability.
Core Value
S - Sustainability : Integrating knowledge in tourism and hospitality Food and service systematically. Linking all courses in line with the tourism and hospitality industry
E - EDUCATION : Focus on developing students to become professional personnel. Create an excellent learning experience according to international standards
R - RESILIENCE : Focus on developing the potential for continuous learning. Modernize the curriculum Build a strong network of partnerships to tackle new challenges
V - VISIONARY : Executives and faculty are visionary leaders in tourism, hospitality, food and service at an international level, while inspiring staff and students to strive for excellence
I - INNOVATION : supports the creation of new knowledge that can be applied in practice, as well as the development of new products and services that meet the needs of the market and society
C - CARE FOR PEOPLE : Caring for and developing personnel, students, and stakeholders while creating a warm and friendly service culture
E - EXCELLENCE DELIVERY : Delivering value and results that benefit all sectors Creating a positive impact on society through the production of quality personnel and the promotion of sustainable tourism
Core Competency
H - HOSPITALITY EDUCATION EXCELLENCE : The faculty specializes in designing courses that combine theory and practice, as well as training excellence, to develop professional service skills for students
O - OUTSTANDING INDUSTRY PARTNERSHIP : The faculty has strong relationships with tourism and hotel operators, with a quality internship system and exchange of knowledge and practical experience
S - SUSTAINABLE COMMUNITY TOURISM : The faculty specializes in developing the area into an income-generating and sustainable tourist destination
Organization Culture
E - Empowerment: Empowering teamworking performance.
N - New Learning:
Exploring new insights and fresh knowledge.
J - Joyful Learning Culture: Encouraging a joyful learning culture.
O - Open-Minded Collaboration: Promoting an open-minded collaboration.
Y - Yes, We Can!: Building trust and positive attitude.
Strategic Objectives
Strategic Objective 1 (SO1): Elevating the educational quality to achieve international standards for higher revenue.
Strategic Objective 2 (SO2): Enhancing the research and innovation excellence in tourism and hospitality industries.
Strategic Objective 3 (SO3): Providing academic and professional services with valuable outcomes and sustainable impacts on society (communities and industries), whilst earning stable revenue to support the institution
Strategic Objective 4 (SO4): Enhancing the office’s operational system and promoting digital organizational management.
Strategic Objective 5 (SO5): Evolving to become a model organization for environmental sustainability and friendliness .